Daily Adrenaline

DA was created by 3 friends in order to share, promote, and celebrate the culture and community of extreme sports. The company employs a 3-pronged effort to do so:

Hosting Events

What better way to bring people within a sporting community together than host an event? These were primarily competitions, where entrants would be divided into sections based on their respective skill levels. Prizes, from skateboard decks to Daily Adrenaline shirts (donated from local shops or printed ourselves) would be awarded to the top contestants.


Daily Adrenaline partners with like-minded companies, from local skate shops to shark repellant manufacturers, to try to create an interconnected community. This is where a majority of sponsorships for events come from.

Featured Users

A large part of the DA audience interacts via social media, specifically Instagram. Because of the large following, we offer to feature users who submit their photos via the Daily Adrenaline website. This increases interactions and develops relationships with the user base. If someone is particularly engaged, DA offers to sponsor them, sending apparel for them to wear when engaging in their particular activity.

Logo Creation

The logo for the company needed to be instantly recognizable, unique, and simple. Easy enough for anyone¬†to remember and associate with the brand, but also different enough to catch a new viewer’s attention. The inner sections of the “D” and the “A” were used as an inverse to the letter, giving a different look while still being recognizable as those letters. Bright¬†blue and white were chosen as the primary colors because of their representations of the elements present in extreme sports: sky, water, snow.

Apparel Creation

In order to be fully inclusive, shirts were created for almost every style of extreme sport. Ones local to South Florida were given priority (scuba diving, spear fishing, surfing), but the clothing line expanded to include other sports as well. These shirts were then given out to the various DA sponsored athletes as well as prize packages in our events / competitions.

Event Design

Events are the one of the quickest ways to spread company awareness. In order to do so, collateral and signage needed to be created, from business cards to hook flags. The events then needed to be manned, photographed, recorded, edited and disseminated amongst various social media channels.

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